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I decided to write this 100 Percent Pure mascara review because it is still the only natural mascara I like, and I've tried almost every natural brand. The color comes from natural pigment from black tea so I don't have to worry about a bunch of nasty chemicals. It washes off easily with soap and water or a little natural oil on a cotton ball (I use Sea Buckthorn oil to remove mascara and eye make-up). But there are other natural mascara's that do the same.
Here's the difference. It doesn't end up underneath my eyes by the end of the day. It stays on, so I don't end up looking like a raccoon by 3pm. Because seriously, by 3pm I'm already starting to feel a little rough, and I certainly don't need my mascara making it worse. So this is a pretty simple review of the 100 Percent Pure mascara because it does what it's supposed to do, and most natural mascara's end up making me look worse rather than better. So if you're looking for a natural mascara that doesn't flake or smudge or make you look like a cartoon bandit, the Fruit Pigmented® Ultra Lengthening Mascara by 100 Percent Pure is for you.