SEO consulting for green companies
I help you manage your own website and search engine optimization campaign affordably and easily.
The fundamentals
The fundamentals plan will get your site ready to rank and convert visitors into customers. I’ll also teach you how to manage it on your own.
Technical audit and optimization
First, I get your website up to speed with Google’s Webmaster Guidelines and Search Quality Rater Guidelines.
Analytics
Then I set up Google Analytics and Google Search Console. When we go “beyond the fundamentals” I will help you use that data to continuously help you grow your online presence + convert visitors into customers.
Keyword research
I provide advanced keyword research specifically related to your industry. Based on this keyword research I’ll help you develop a content marketing strategy that helps drive traffic and sales.
E-A-T
Every website needs to communicate Expertise, Authoritativeness, and Trustworthiness (E-A-T). We will talk through the unique expertise you offer, and help you find ways to explain why you are a trustworthy authority and expert in your field.
Link strategy
When your site is technically healthy and your content is keyword optimized it’s time to tell the world about it. I’ll help you develop an organic link-building strategy that’s good for your business (not just SEO).
Training
Finally, I’ll teach you (or your team) how to manage the SEO strategy we create together.
The fundamentals pricing: $899
Beyond the fundamentals
I offer additional support as needed for clients that have gone through the fundamentals plan.
Keyword research
I’m always happy to help you find additional keyword opportunities as your site continues to grow.
Website maintenance
I help with WordPress and Squarespace support as necessary.
Pay per click ad campaigns
When your business and website are ready for ads I’ll help you set up and execute an effective online advertising campaign.
Email marketing strategy
I can help develop a newsletter strategy that utilizes the content you’ve already created and optimized.
Why do ecopreneurs need a search strategy?
BrightEdge Research found that Organic and Paid Search dominate websites’ traffic in 2019 – 68% of all trackable website traffic is sourced from organic traffic and Paid Search, vastly exceeding all other channels, including Display and Social Media.“
– BrightEdge Research
I understand the unique challenges eco-conscious companies face. You not only need to create an amazing product or service that people will love, but it also has to solve an environmental problem. That’s where I come in.
I’ve managed search campaigns for companies like Microsoft, Public Storage, and Lexington Law since 2003. But I became a certified ISSP Sustainability Associate and LEED Green Associate because I saw that environmental solutions were not being effectively communicated or marketed online. Today I offer a unique and specific skill set for green companies that need an effective online marketing strategy.
Kind words from clients
“Working with Rebecca has been amazing! First of all, she’s a genuinely nice person who cares deeply about your business and its success. Her SEO/SEM recommendations for my website audit were so insightful and thorough. Rebecca followed up with me on all the changes and offered assistance on the more technical bits so I had everything I needed to implement her suggestions with ease. Many elements and issues that needed fixing I would have never found without her! Rebecca has been amazing and I know my website (and business) will benefit enormously from her work. I can’t recommend Rebecca enough and plan on passing her along to all of my colleagues/network! Thank you Rebecca!”
Ashley Winder
Copywriter, copy editor, and digital marketing strategist“Rebecca has been an incredible help to my small business. Since working with her these past couple of months, my website has gone from ranking at #25 when searched on google to #3! As someone who is new to the industry and is more creative-minded, Rebecca’s work has been invaluable and she has gone above and beyond to see my business succeed.”
“Rebecca is a gem to work with. She is incredibly knowledgeable, professional, and responsive. She helped me get my Google My Business account set up, the website listed on the map, and my knowledge panel claimed and updated. In addition, she redesigned the site. It’s so much cleaner looking and smoother running now! We now rank #7 for “San Jose Soccer Camp” and it continues to move up. I would highly recommend using Rebecca for any of these services.”
