EarthyB.com is a sustainable living blog for people who want to lower their household's environmental footprint. I write about sustainable products, services, and green home improvements that make it easier to go green at home.
I'm constantly looking for the Ginger Rogers of green stuff and eco-friendly home improvement ideas. Green products need to dance backward in high heels by being better for consumers and the planet. Because we don’t need more stuff. We need the stuff to be better. And we need to know what to do with it when we're done with it so it doesn't turn into waste and pollution.
I'm a LEED Green Associate, ISSP Sustainability Associate, and search marketing consultant for sustainability-minded companies. I'm also a mom with two kids, a husband, and two dogs. We live in the Silicon Valley where innovation is king.
I was born in Sweden and spent my childhood summers exploring nature. I've been privileged enough to travel the world and know people from all its corners. My experiences have formed my belief that to solve most environmental problems we need a combination of individual change and systemic change. We can't have one without the other.
To help connect the dots between what companies and governments are doing to solve systemic environmental issues, I write stories about my own journey using the latest green innovation, eco-friendly products, and sustainable home improvements available. Read my story to understand why I care so deeply about making environmental solutions the obvious choice for everyone.
You might be wondering what makes me qualified to write about a topic as complex as environmental problems and solutions. I have some unique credentials (as you'll see below.) But most importantly I'm passionate about finding solutions to environmental problems, implementing them for my own family, and communicating that knowledge to people searching for answers. Here's how I do that using my credentials:
Sustainable home improvements can make our homes more energy-efficient, reduce our reliance on fossil fuels, and make us more resilient. That's why I became a LEED Green Associate - So I can explain how and why every renovation and update to our home is an opportunity to make it healthier and more comfortable for everyone that lives in it, and also less of a drain on our planet and natural resources.
International Society of Sustainability Professionals
I mentioned that I've been lucky enough to travel through many parts of the world including Europe, Africe, Asia, and the United States. My travels have opened my eyes to the fact that we all have different ways of doing things depending on where we live and how much money we have. It's formed my view on what needs to be done to solve the environmental problems we face. There is no one size fits all. Instead, we need an economy that serves all people and the planet. This will not be easy, but it is possible. That's why I became an ISSP Sustainability Associate.
The International Society of Sustainability Professionals certification program teaches that we are all connected through our global economy and natural resources. That's why the connection between systemic and individual change is so important. Reducing our personal environmental impact is important. And it is equally important that companies and governments make the green choice the obvious choice for every individual and branch within the system.
Circular Economy - Sustainable Materials Management
You may be wondering how the system can be changed. Well, it won't be easy. Governments and companies today take from nature, make products and services, and then turn them into landfill waste, pollution, and emissions. That's the "take, make, waste" way of doing things. But there is another way.
We could have a circular economy where the materials we take from nature are taken in a responsible way, then we design useful products that can easily be repaired, refilled, upcycled, recycled, and eventually regenerated into something new. This may seem idealistic, but it's not impossible. That's why I have a circular economy certificate in sustainable materials management from Lund University through Coursera. To help explain how to support products and systems that contribute to a circular economy.
Walter Cronkite School of Journalism
All this brings me back to communication. I have a Bachor of Arts in print journalism from the Walter Cronkite School of Journalism at Arizona State University (Go Sun Devils). But don't get me wrong. I'm not a journalist by any stretch of the imagination. I freelanced a bit right out of college and realized the journalism world is not for me. I'm a marketing girl at heart. Instead, I use my writing skills for SEO-friendly copywriting.
Search engine marketing and SEO
This brings me to what I know best. Search engine marketing. I'm certified in site structure and structured data and on a never-ending journey to know as much about search engines as possible. Knowing what search engines like Google and Pinterest expect from websites allows me to write useful content about environmental problems and solutions that can easily be found by people searching for that information.
This brings me back to why I'm a LEED Green Associate and ISSP Green Associate. I want the content I write to offer accurate and up-to-date information about environmental issues. I believe being certified and educated by quality programs for green professionals is essential to bringing you the best information possible.
Finally, I'd like to explain how I monetize EarthyB.com:
Selling ad space using the Ezoic ad platform and through direct relationships with advertisers interested in showing up on a particular page. All ads are clearly marked as ads and rel="sponsored" and rel="nofollow". I do not sell links or un-marked ad space as per Google's Webmaster Guidelines.
Affiliate marketing using links from companies that pay me a commission if you buy a product or service through that link. Anchor text with an affiliate link is clearly marked with an asterix* that readers can see, and rel="sponsored" and rel="nofollow" that the search engines can see.
Sponsored posts about sustainable products, services, and companies that I believe my readers will be interested in. Sponsored posts are clearly marked as "sponsored" and all opinions are my own. They are also marked and rel="sponsored" and rel="nofollow".
Search marketing consulting services for sustainability-minded companies that need help making their own websites more user-friendly and easier to be found by people searching for their products and services.
Learn more about how to work with me.