EarthyB.com is a circular economy and sustainable living blog and podcast for conscious consumers. I write about products and services that are better for our health, wealth and planet. The blog features circular economy products and services. The podcast features clean economy, circular economy and sustainable living leaders who share their stories along with tips to help you reduce your personal environmental footprint.
In the blog, I document my journey as I discover sustainable and circular economy products and services. I'm constantly looking for the Ginger Rogers of green stuff. Everything has to dance backward in high heels. Sustainable products and services have to be better than what's already available and be better for the planet. Because we don’t need more stuff. We need the stuff to be better. And we need to know what to do with it when we're done with it so it doesn't turn into waste and pollution.
On the podcast, change leaders explain the essentials behind why their product or service is better for their customers and our environment. Podcast episodes are for people interested in digging deeper into topics I cover on the blog, like circular economy, regenerative agriculture, sustainable fashion, and renewable energy.
Circular economy examples
Each week I focus on a circular economy topic using examples based on what companies are already doing. Past topics have included:
Circular fashion – Did you know buying and selling used clothes is one of the most sustainable things you can do with your unwanted fashion items? I interviewed two of the women behind the eBay listing app SellHound to understand how everyday people like you and I can be part of the circular fashion economy.
Regenerative agriculture – Today, agriculture is considered a major source of greenhouse gas emissions, pollution, and waste. But regenerative agriculture companies want to change that. In an interview about carbon storage and regenerative agriculture, an industry leader explains how farmers can earn money by farming in a more sustainable way.
Circular economy products – In order for a product to be considered a circular economy product, it needs to be designed to significantly reduce waste and pollution. Cradle to Cradle certified products and others can eliminate the need for unnecessary plastic and packaging waste. These are the types of products I write about and feature in the online shop.
We have a long way to go toward a circular economy, so not every post is about a truly circular economy product or services. However, the market for sustainably made products is growing and also deserves to be covered. A few favorites include:
Sustainable swimsuits – Swimsuits are traditionally made of materials that typically turn into landfill after they're worn a few times. However, REPREVE and ECONYL are recycling old fishing nets and plastic bottles to make swimwear that's not made from virgin materials. Check out these sustainable swimsuit brands for a little pool-side eco inspiration.
Sustainable products – The word sustainable is constantly evolving. In Sustainable products to look for in 2020, I feature some of the most innovative products on the market that help reduce waste and utilize food and materials that would otherwise be wasted.
If you're interested in keeping up with the latest circular economy and sustainable living products, sign up for the newsletter to stay in the loop!
I'm an American born in Sweden. I have two kids and two dogs and I'm married to my best friend. I met him at a bar in Puerto Vallarta when I was 17 years old and the rest is history. We live in the San Francisco Bay Area. I'm a blogger, content creator, digital marketer, and circular economy enthusiast.
My degree is from the Walter Cronkite School of Journalism at Arizona State University, but my career has been spent in online marketing. I recently completed a certificate in Circular Economy & Sustainable Materials Management from Coursera. I plan to continue my education in all things circular economy and sustainability as long as the course work remains inspiring.
I'll continue writing and podcasting as long as you keep listening, reading and sharing my work. A giant thank you to all of you for following my journey.
Rebecca B. Kimber