What are you searching for? Natural skin care without all the toxic ingredients, a meatless burger that tastes like meat or sustainable fashion? Yep, I get it. I’m always looking for something. I want it to be great, and it also has to be a good choice for the planet. So I do a lot of research and I believe conscious consumers like you can make a difference. After years of searching for the best earth-conscious stuff, I started EarthyB.com so I can share what I’ve learned. I believe you want to make the best choices for your family and our planet. I do too. I’m here to make it a little easier for you.
I’d like to introduce you to the next green thing. The stuff you’ll love in the long run, the Ginger Rogers of green products. It has to dance backwards in high heels because if it doesn’t, why buy it at all? We don’t need more stuff. We need the things we buy to be better. I’ve read a lot about why we need lifestyle changes in order to save the environment. We do, but more than that I believe we need sustainable innovation and we need to be conscious of the stories we tell ourselves about our stuff.
A Better Way
There’s a way to do most things “earthier.” Some things are simple, like buying reusable lunch containers and water bottles. Other things are harder, like buying and innovating sustainable meat. I follow the people and companies working on making better stuff for everyone.
The leaders I follow have developed reliable, data-driven paths forward for the environmental movement. Some of my favorite leaders are Paul Hawken of Drawdown.org; Bill Gates (the one and only) now working on the Breakthrough Energy Coalition; Katharine Hayhoe, the climate scientist tirelessly breaking difficult concepts into simple nuggets of wisdom; Bjorn Lomborg, the economist who wants to solve climate change based on economic data; and the late Hans Rosling who explains so beautifully why the world is indeed getting better in his book named “Factfulness.”
I’m a journalist and marketer. I graduated from the Walter Cronkite School of Journalism at Arizona State University if you’re looking for some credentials. But most of my work has been in online marketing. I also took a break from getting a paycheck for a few years to raise our two children. Now they are old enough to spend a good chunk of their days in school, so I’m back to writing and marketing. This time around, my job is helping you find the best stuff for you, your family and our planet.