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I started EarthyB.com because I wanted one place where conscious consumers could find mainstream and up-and-coming brands and products for every lifestyle. The conscious consumer online shop is that place.
Products for conscious consumers
The circular economy and clean living movements have led to a slew of innovation toward renewable and sustainable materials and products. In the shop, you'll find a “conscious consumption note” that explains why each product or brand is Earthy.
The Conscious Consumer Shop is broken down by collections for everyone and every corner of your life. Products featured are curated based on one of the following principles:
Business For Good
Brands that support a good cause – Conscious companies are not only creating better products, they are also donating to good causes. If every company planted one tree or paid for one mosquito net for a child at risk of malaria, the world would be a different place.
B Corporations – Certified B Corporations balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.
Products designed for a Circular Economy
The main principles behind a circular economy are: waste and pollution should be designed out, products and materials should be kept in use, and natural systems should regenerate and renew. The Circular Economy section contains products made using principles like Cradle to Cradle, biomimicry, and upcycling.
Cradle to Cradle certified products – All waste becomes a nutrient for something new is the core principle behind C2C. Cradle to Cradle is synonymous with a circular economy.
Biomimicry – Biomimicry uses nature as a model for new products and materials. Biomimicry is also a core principle behind a circular economy.
Products that can be re-purposed or rebuilt – A circular economy requires products to stay within the economy rather than being sent to landfills. The shop features products that can easily be re-purposed and re-built.
Upcycled materials – Upcycling is another circular economy principle. When a material is created from a recycled material it becomes upcycled.
Zero Waste & Biodegradable
Zero waste products are reusable instead of disposable. Examples of zero waste products are reusable water bottles and lunch containers.
Biodegradable products are disposable but made from sustainable materials such as paper, bamboo, and hemp. These materials are better for the environment because they prevent pollution and are made from sustainable materials. Biodegradable products can either be composted at home or in a municipal composting facility.
Improved energy efficiency can have a major impact on reducing CO2 emissions. The shop contains products like smart thermostats, LED lights, and clean air filters that make energy efficiency easy. The “conscious consumption notes” explain why each product reduces energy waste.
Many conventionally made products contain chemical fillers, emulsifiers, and preservatives linked to cancer and endocrine disruption. The shop offers choices for health-conscious consumers who want safe and effective personal care products, cleaning products, pest control, mattresses, and furniture.
Environmental Working Group – The EWG rates many personal care products based on a hazard score from 1 – 10 with 1 being the lowest risk and 10 being the highest. The shop contains options for people who want safer products that are also effective. A variety of products are featured including the EWG score, when possible.
Safe synthetics – Some companies that use natural and organic ingredients are also including safe synthetic ingredients that are not associated with health risks but do help make natural products more effective than their all-natural counterparts.
Made Safe – Products with the Made Safe seal have passed ingredient screenings for behavioral toxins, carcinogens, developmental toxins, and endocrine disruptors, etc.