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Sustainable products can be lots of things. They can be made with recycled and recyclable materials, or they can be better versions of the tried and true products we already know. There are also things like FSC certified wood and paper products.
I don't have a lot of rules around the products I write about, I simply write about the products that are better. Better for the planet or better for you. None of them are perfect. Few are 100% carbon neutral, but they are the Ginger Rogers of products. They dance backward in high heels.
The reason to buy them is not that they are greener, but because they are better. The bonus is that they are more sustainable. Because if sustainable is a mediocre version of the unsustainable thing, then it's not sustainable at all.